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Value Proposition Case Study

‘Voice of the Customer’ research to inform the value proposition and business model of the future in the CRES & FM outsourcing industry.

peoplewise was commissioned by a market leader in the CRES & FM industry to deliver quantitative research with over one hundred CRES FM senior professionals and industry leaders to gain insights into how and why they plan to purchase outsourced CRES FM services in the future. Insights from the research were used to interrogate the current and desired future market position and inform the revised company-wide client value proposition, strategy and organisational structure.

Our research extended previous customer surveys, which primarily focused on identifying market unit trends, highlighting commonalities and differences between factors that influence customer satisfaction and loyalty.

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