“We need to do more with less” – A phrase we’ve heard countless times over the past year from HR leaders, business partners and CEOs.

It’s quickly becoming a mantra for those navigating today’s volatile environment where economic U-turns, workforce anxiety, and shifting business strategies are the new normal.

But amid all of this uncertainty, a new opportunity emerges for those who use the power of strategic HR to fuel revenue growth.

The Role of Strategic HR in Business Growth

For years, HR has worked tirelessly to attract, retain, and develop talent. But today’s environment requires more than just great hiring processes and performance reviews. It demands that HR evolve into a strategic function that directly impacts business outcomes.

When done right, HR becomes a force multiplier:

• Aligning people strategy with business goals
• Building resilient, motivated teams that perform in ambiguity
• Driving cultures where employees go above and beyond for customers leading to retention and renewal
• Investing in skills and mindsets that fuel growth, not just productivity

This shift isn’t hypothetical – it is happening. And it’s one of the core topics we discussed in our recent webinar: “Growth in Turbulent Times: How Strategic HR fuels Revenue Growth”

By investing in your HR – your strategic culture shapers – you can do more than just navigate today’s turbulent market; you can drive growth through it.  When used strategically, HR becomes a key lever for building a culture that directly supports revenue growth.

From Insight to Impact: Assessment as a Strategic Tool

One of the most overlooked – yet high impact – levers in strategic growth and transformation is assessment.

Too often, assessment is seen as a tick box exercise or hiring filter. But leading HR teams use assessment as a strategic compass – guiding how they develop and lead their workforce through turbulent times. Used effectively, assessment enables HR leaders to:

• Identify critical skill gaps before they affect performance
• Understand which teams are thriving and why
• Hire for adaptability and potential, not just past experience
• Link performance and behaviour to business outcomes
• Shape targeted development that drives performance and strategic growth

Unlocking Potential with Perspectives™

Our Perspectives™ Product suite is designed to support this strategic shift.

It goes beyond surface level data, to provide deep insights into each individual’s potential, behavioural competencies, key motivators and possible derailers – offering a holistic view of not just where your workforce is today but what they’re capable of achieving tomorrow.

This insight equips HR teams with the intelligence needed to make confident, forward-thinking decisions about talent, from hiring and promotion to team design and success planning.

When used strategically, Perspectives™ helps HR teams:

• Identify hidden potential that can be unlocked for future critical roles
• Align talent with evolving business needs, not just static job descriptions
• Build agile teams capable of thriving in change
• Create targeted development strategies that drive both performance and retention

These aren’t just talent wins, they’re business wins! Because when you align the right people with the right roles, equip them with the right capabilities, and create cultures that support growth – you directly impact customer experience, innovation, and ultimately revenue.

The Opportunity

Today’s market demands agility, resilience and bold decision-making. Strategic HR leaders have a unique opportunity to not just navigate this landscape — but to lead it.

By embedding assessment at the heart of your people strategy, you don’t just understand your workforce — you unlock its full potential. And when you do that, you reduce costly mis-hires, accelerate development, boost retention, and deploy talent where it drives the greatest value — all of which directly translate into cost savings and revenue growth.

The key lesson here: Strategic insight delivers measurable ROI.

So, let’s stop asking, “How can we do more with less?”

And start asking, “How can we do more that matters?”

For further details on the Perspectives™ tool or to explore how Peoplewise can support your organisation, please reach out via sales@peoplewise.co.uk.

Written by Renay Lloyd, Senior Business Psychologist at Peoplewise